مدل اثر تجربه مقصد و مشارکت در ورزش بر انگیزه‌های مبتنی بر رفتارهای فعال گردشگری ورزشی

مستقل چی, اکرم; تجاری, فرشاد

doi:10.22034/ntsmj.2024.2042323.1118

مدل اثر تجربه مقصد و مشارکت در ورزش بر انگیزه‌های مبتنی بر رفتارهای فعال گردشگری ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

اکرم مستقل چی ¹

فرشاد تجاری ²

¹ گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

² استاد گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

10.22034/ntsmj.2024.2042323.1118

چکیده

گردشگری یکی از مهم‌ترین صنایع کشورهای قدرتمند برای تقویت موقعیت‌ آن‌ها و توسعه تمدن انسان‌ها بوده است. هدف از این تحقیق بررسی اثر تجربه مقصد و مشارکت در ورزش بر انگیزه‌های مبتنی بر رفتارهای فعال گردشگری ورزشی بود. پژوهش کاربردی و از نوع توصیفی– مبتنی بر مدل معادلات ساختاری است که به شکل میدانی انجام گرفت. جامعه آماری این پژوهش را افراد فعال در حوزه ورزش که به‌عنوان ورزشکار و یا تماشاگر در مسابقات ورزشی حضور داشته‌اند تشکیل می‌داد. از قاعد سرانگشنی برای تخمین نمونه آماری استفاده شد و 559 پرسشنامه بصورت آنلاین از طریق کانال‌ها، گروه‌ها و رسانه‌های مجازی بین اعضای جامعه توزیع و جمع آوری شد. از پرسشنامه استاندارد انگیزه‌های ورزشی، تجربه مقصد و مشارکت در ورزش (هانگنبرگ و همکاران،2016) برای گردآوری داده ها استفاده شد. از شاخص چولگی و کشیدگی به منظور بررسی نرمال بودن توزیع داده ها و از نرم افزار اسمارت پی ال اس نسخه 3 برای تحلیل مسیر، مدل سازی و بررسی روابط بین سازه‌های مدل استفاده شد. یافته‌ها نشان داد، عوامل تجربه مقصد و مشارکت در ورزش اثر مثبت و معناداری بر روی متغیر انگیزه‌های مبتنی بر رفتارهای فعال گردشگری ورزشی دارد و مدل ترسیم شده در این خصوص از کیفیت مناسبی برخوردار بود. به عبارت دیگر، متغیرهای تجربه مقصد و مشارکت در ورزش توان پیش‌بینی انگیزه‌های مبتنی بر رفتارهای فعال گردشگری را دارد. علاوه بر این با توجه به مقدار ضرایب تاثیر هر یک از عوامل مشخص شد عامل مشارکت در ورزش دارای نقش بیشتری در پیش بینی انگیزه گردشگری ورزشی دارد.

کلیدواژه‌ها

انگیزه های ورزشی

تجربه مقصد

گردشگری ورزشی

مشارکت در ورزش

عنوان مقاله English

The model of the effect of destination experience and participation in sports on the motivations based on the active behaviors of sports tourism

نویسندگان English

akram mostaghelchi ¹

Farshad Tojari ²

¹ Department of Sport Management, Faculty of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

² Department of Sport Management, Faculty of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

چکیده English

Tourism has been one of the most important industries of powerful countries to strengthen their position and develop human civilization. The purpose of this research was to investigate the effect of destination experience and participation in sports on the motivations based on the active behaviors of sports tourism. The applied and descriptive research is based on the structural equation model, which was conducted in the field. The statistical population of this research was made up of active people in the field of sports who attended sports competitions as athletes or spectators. A rule of thumb was used to estimate the statistical sample and 559 questionnaires were distributed and collected online through channels, groups and virtual media among community members. The standard questionnaire of sports motivations, destination experience and participation in sports (Hangenberg et al., 2016) was used to collect data. Skewness and kurtosis index were used to check the normality of data distribution and SmartPLS version 3 software was used for path analysis, modeling and checking the relationships between model structures. The findings showed that the factors of destination experience and participation in sports have a positive and significant effect on the variable of motivations based on the active behaviors of sports tourism, and the drawn model was of good quality in this regard. In other words, the variables of destination experience and participation in sports can predict motivations based on active tourism behaviors. In addition, according to the effect coefficients of each factor, it was found that the factor of participation in sports has a greater role in predicting the motivation of sports tourism.

کلیدواژه‌ها English

Destination experience

Sports tourism

sports advice

sports motivations

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