Analysis of the dimensions of social responsibility of executive Officials of sports organizations based on ISO 26000 (Study case: Tehran Municipal Sports Organization)

Document Type : Original Article

Authors
ehteram ahmady 1
Shahram Nazari 2
Rasool Norouzi Seyed Hosini 3
1 M.A. in Sports Management, Non-Governmental-Non-Profit Ivanki University, Ivanki, Semnan
2 Department of Physical Education, Shahid Chamran Campus, Farhangian University, Tehran, Iran
3 Department of Physical Education, Tarbiat Modares University, Tehran, Iran
10.22034/ntsmj.2024.2037102.1085
Abstract
Introduction: The social responsibility of the executive trustees of municipal sports organizations plays an important role in the growth and development of the society. In order to promote sports culture, they should have plans to involve the local community in sports activities and promote a healthy lifestyle and educational and research activities. The purpose of this study was to investigate the analysis of the dimensions of social responsibility of executive Officials of sports organizations based on ISO 26000.

Methods: The research method was descriptive survey, the statistical population was all managers and experts of sports organizations in Tehran municipality. Based on Cochran's limited population size formula, 221 people were selected as a sample using random cluster sampling. The research tools were the demographic characteristics form and the ISO 26000 questionnaire by Niknam Shiri (2010). Descriptive statistics and structural equation modeling were used to analyze the data.

Results: The results showed that the general situation of social responsibility is at an unfavorable level. Also, organizational social responsibility in terms of environment, human rights, organizational governance, work style, fair practice, consumer and community participation, and development are at an undesirable level.

Conclusion: Since the status of all the social responsibility components of Tehran Municipal Sports Organization is at an unfavorable level, it is suggested to address the components (organizational governance, human rights, working methods, environment, fair methods, consumer issues and community development), a unit should be established in each municipal sports organization and follow up on matters related to the organization's social responsibility.
Keywords
Human rights
Sustainable development
Community engagement
social responsibility
 
منابع
Alavi, S., Ghafouri, F., & Honari, H. (2019). Identification Dimension of Social Responsibility of Celebrities Athletes. Sport Management Studies, 12(59), 153-176. (in Persian)
Afroozeh, M. S., Mozaffari, S. A. A., Aghaee, N., & Saffari, M. (2017). Identify Domains and Factors Affecting on Social Responsibility of Professional Football Clubs Iran. Sport management and development, 5(2), 69-89. (in Persian)
Ahmadi Kahnali, R., Behboodi, M. R., & Sadeghi, Z. (2015). Investigation and analysis of social responsibility based on ISO 26000 with fuzzy approach in Sarkhon and Qeshm Gas Refining Company. The first international conference on management and accounting with a value creation approach. (in Persian)
Abuín-Penas, J., Babiak, K., & Martínez-Patiño, M. J. (2022). Athlete’s philanthropy and social responsibility communication on social media during COVID-19. Journal of Human Sport and Exercise, 17(1), 225-234. 
Aghaei N., & Ojagh, S. A. (2022). The role of social responsibility of sports organizations in Iran through social networks in the Covid-19 pandemic. Research in Educational Sport. 10(28), 199-228. (in Persian)
Bakhshandeh, H. (2012). Investigating the social responsibility of the selected clubs of the Iranian Football Premier League and its effect on the reaction of the fans. Master Thesis, University of Tehran.1-20. (in Persian)
Chakroun, S., Salhi, B., Amar, A. B., & Jarboui, A. (2019). The impact of ISO 26000 social responsibility standard adoption on firm financial performance: Evidence from France. Management Research Review, 43(5), 545-571.
Damghani, M., Nezad Sajjadi, A., & Arbab, G. (2016). Evaluate, prioritize and compare the dimensions of social responsibility of Hormozgan Aluminum Football Clubs and Kerman Copper Industry. The First International Conference on Sports Management. Shiraz, Narun Certified Managers Training Institute. (in Persian)
Filizöz, B., & Fişne, M. (2011). Corporate social responsibility: A study of striking corporate social responsibility practices in sport management. Procedia-Social and Behavioral Sciences, 24(2011), 1405-1417.
Ibrahim, H., & Almarshed, S. O. (2014). Sporting Event as a Corporate Social Responsibility Strategy. Procedia Economics and Finance, 11, 3-14.
Johansson, M., & Svensson, P. (2018). CSR in Sports Organisations: A Multiple Case Study Aimed to Explore the Factors Influencing Sports Organisations Adoption of CSR.1-73.
Jomaa, S. B. (2015). Corporate Social Responsibility in Sports Organizations. International Journal of Technical Research and Applications, 3(6), 62-67.
Lipunga, A. M. (2015). Corporate social responsibility reporting through the lens of ISO 26000: A case of Malawian quoted companies. International Business Research, 8(2), 28.
Liu, D., & Schwarz, E. C. (2020). Assessing the community beliefs about the corporate social responsibility practices of professional football clubs in China. Soccer & Society, 21(5), 584-601.
Liu, D., Wilson, R., Plumley, D., & Chen, X. (2019). Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions: An example from Chinese football. International journal of sports marketing and sponsorship, 20(2), 353-370.
Michie, J., & Oughton, C. (2005). The corporate governance of professional football clubs in England. Corporate governance: An international review, 13(4), 517-531.
Moratis, L. (2017). The credibility of corporate CSR claims: a taxonomy based on ISO 26000 and a research agenda. Total Quality Management & Business Excellence, 28(1-2), 147-158.
Mohammadi, H., & Hakimi, A. (2017). Assessing the principles of corporate social responsibility with the standard approach of ISO 26000 (Case study: Mazandaran Province Gas Company). Journal of Standard and Quality Management, 7 (1), 16-33. (in Persian)
Niknam Shiri, Z. (2020). Investigating the social responsibility of the selected clubs of the Iranian Football Premier League based on ISO 26000. Master's thesis, Al-Zahra University.1-20. (in Persian)
Nemoto Rechden, E. (2013). Implementing Corporate Social Responsibility (CSR): Assessing Current CSR Status at Haldex. IIIEE Master thesis.
Ngwenya Z Z. (2010). The Value Drivers of Investing in sport based Corporate Social Responsibility Initiative, A Research Project Submitted to the Gordon Institute of Business Science in partial fulfillment of the requirement for the degree of Master of Business Administration, university of Pretoria.
Onlaor, W., & Rotchanakitumnuai, S. (2010). Enhancing customer loyalty towards corporate social responsibility of Thai mobile service providers. World academy of science, engineering and technology, 40(6), 41-52.
Olander, L. (2019). The challenge of becoming socially responsible: implementing ISO 26000 in industrial retail.
Robertson, J. F. (2016). Exploring the Social Responsibility of Sport Organisations (Doctoral dissertation, Victoria University).
Su, L., Pan, Y., & Chen, X. (2017). Corporate social responsibility: Findings from the Chinese hospitality industry. Journal of retailing and consumer services, 34, 240-247.
Shabani, A. (2018). Study of Social Responsibility and Professional Ethics in Sports Organizations of Iran. Journal of Social Research, 10(38), 46-66. (in Persian)
Salehi Omran, I., Sabeti, A., & Hassanzadeh Barani Kord, S. (2012). Investigating the importance of corporate social responsibility indicators in industrial centers and universities. Higher Education of Iran, 4 (2), 1-35. (in Persian)
Zhang, W. (2012). “Gap Analysis of ISO 26000 in Two Atlas Copco Comp Anies in China: Atlas Copo (Nanjing) Construction and Mining Equipment Co., Ltd”. And Wuxi Pnumatech Air/ Gas Purity Equipment Co., Ltd.
Zore, M., Bastič, M., & Mulej, M. (2016). Seven or Fewer Core Contents of Social Responsibility?. Naše gospodarstvo/Our Economy, 62(3), 29–38.
Zargar, T., & Rynne, S. (2022). Designing and compiling a social responsibility charter for sports organizations in the Islamic Republic of Iran. Journal of Sport Management. 14 (4), 360-377. (in Persian)