ارائه مدل تصمیمات برونسپاری خدمات در زنجیره تأمین ورزش همگانی با رویکرد نگاشت شناختی فازی(FCM)

The present study aimed to provide a model of outsourcing service decisions in sport for all supply chain. The present study has been done using a systematic design of data foundation theory and based on a fuzzy cognitive mapping approach.Through in-depth and semi-structured interviews with 18 experts in the sports industry, sport for all, supply chain and outsourcing, the concepts and components of optimal decision-making in the field of outsourcing of sports services were identified. After summarizing and categorizing the issues raised by the experts, 6 main indicators and 20 sub-indicators were obtained in the decision to outsource services in the public sports supply chain. Then, based on the knowledge of experts, the relationships between concepts were drawn in the form of fuzzy cognition maps. Excel, FCMapper and FCM EXPERT software were used to draw fuzzy cognitive maps and calculate the related indicators. Indicators related to cognitive maps indicated that the design and implementation of outsourcing evaluation systems, control and comparison of pre- and post-outsourcing conditions and the quality of outsourcing recipients, respectively, have the highest degree of centrality; this means that they have the most impact on the outsourcing decision-making system. Finally, a set of outsourcing decision policies were examined as two different scenarios. The results of this study show that according to the fuzzy cognitive map, the principled and scientific decision-making of outsourcing services in the sport for all supply chain is the result of comprehensive attention to decision-making indicators. The results of this study can help sports managers to make appropriate decisions to outsource the sport to the all service sector.