شناسایی راهکارهای توسعه درآمدزایی و تأمین مالی بسکتبال بانوان غرب کشور

نوع مقاله : مقاله پژوهشی

نویسندگان
مجبوبه روزبهانی 1
معصومه السادات دلشاد پاکیده 2
1 گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران
2 کارشناسی ارشد مدیریت ورزشی، دانشگاه پیام نور، شهر ری، ایران
10.22034/ntsmj.2025.2030510.1037
چکیده
امر ورزش در توسعه اقتصادی جوامع امروزی نقش اساسی دارد و برای گسترش و فراگیر کردن ورزش به منابع مالی نیاز است و منبع مالی مکفی در تحقق اهداف جوامع از طریق ورزش نقش بسزایی ایفا می‌کند. هدف از پژوهش حاضر شناسایی راهکارهای توسعه درآمدزایی و تأمین مالی بسکتبال بانوان غرب کشور بود. روش پژوهش توصیفی-پیمایشی و از نوع اکتشافی است، که با رویکرد معادلات ساختاری انجام شد. جامعه آماری پژوهش حاضر در بخش کیفی شامل 10 نفر از متخصصین و نخبگان ورزش بسکتبال کشور و در بخش کمی شامل مربیان، کارشناسان و مسولین هیئت‌های ورزشی در زمینه ورزش بسکتبال در استان‌های غرب کشور بود. بر اساس جدول مورگان حجم نمونه برای جامعه آماری در بخش کمی 384 نفر انتخاب گردید. ابزار تحقیق شامل مصاحبه و پرسشنامه محقق ساخته بود. روایی پرسشنامه با استفاده از روش دلفی و تحلیل عامل تاییدی و پایایی پرسشنامه با استفاده از آلفای کرونباخ 88/0 محاسبه شد. برای تجزیه و تحلیل داده‌ها از روش‌های آماری کلموگروف- اسمیرنوف، تحلیل عامل اکتشافی و تاییدی با رویکرد مدل معادلات ساختاری در دو نرم افزار 26SPSS و22 AMOS استفاده شد. نتایج آزمون تحلیل عاملی اکتشافی با چرخش واریماکس 38 گویه پرسشنامه را در قالب 6 عامل (عامل مسابقات، عوامل بازاریابی، حمایت مالی، عوامل رسانه‌ای، عوامل زیرساختی و عامل اقتصادی) طبقه‌بندی نمود. درمجموع، این شش عامل 924/81 درصد از واریانس کل متغیّرها را تحت پوشش قرار دادند. همچنین نتایج حاصل از تحلیل عاملی تأییدی هر 6 عامل پرسشنامه و گویه‌های مربوط به آنها را مورد تأیید قرار داد و گویه‌ای از پرسشنامه حذف نگردید. در نهایت مدل نهایی پرسشنامه تأیید گردید و شاخص‌های برازش مدل در حد مطلوب گزارش شدند. بنابراین با توجه به کمبود منابع مالی در رشته‌های ورزشی خصوصاً در شهرستان‌های کشور، رویکرد راهبردی اقتصادی به‌منظورتوسعۀ درآمدزایی، تقویت و گسترش رشته‌های ورزشی باشگاه‌ها ضروری به نظر می‌رسد.
کلیدواژه‌ها
بازاریابی ورزشی
بسکتبال زنان
تأمین مالی
درآمدزایی ورزشی

عنوان مقاله English

Strategies for Developing income generation and financing of women's basketball in the west of the country

نویسندگان English

Mahboobeh Rouzbahani 1
Masoome Delshad Pakide 2
1 Department Sport Management, Payam Noor University, Tehran, Iran
2 Master of Payam Noor University , Kermanshah ,Iran
چکیده English

Sports play an essential role in the economic development of today's societies, and financial resources are needed to expand and spread sports, and sufficient financial resources play a significant role in achieving the goals of societies through sports. The purpose of the current research was to identify the strategies for the development of income generation and financing of women's basketball in the west of the country. The research method is descriptive-survey and exploratory, which was done with the structural equation approach. The statistical population of the present research in the qualitative part included 10 experts and elites of basketball sports in the country and in the quantitative part it included coaches, experts and officials of sports boards in the field of basketball sports in the western provinces of the country. Based on Morgan's table, 384 people were selected for the statistical population in the quantitative section. Research tools included interviews and researcher-made questionnaires. The validity of the questionnaire was calculated using the Delphi method and confirmatory factor analysis, and the reliability of the questionnaire was calculated using Cronbach's alpha 0.88. To analyze the data, Kolmogorov-Smirnov statistical methods, exploratory and confirmatory factor analysis with the structural equation model approach were used in SPSS 26 and AMOS 22 software. The results of exploratory factor analysis with varimax rotation classified 38 questionnaire items into 6 factors (competition factors, marketing factors, financial support, media factors, infrastructural factors and economic factors). In total, these six factors covered 81.924% of the total variance of the variables. Also, the results of confirmatory factor analysis confirmed all 6 factors of the questionnaire and their related items, and no item was removed from the questionnaire. Finally, the final model of the questionnaire was confirmed and the fit indices of the model were reported as optimal. Therefore, considering the lack of financial resources in sports fields, especially in the cities of the country, an economic strategic approach in order to develop income generation, strengthening and expanding the sports fields of clubs seems necessary.

کلیدواژه‌ها English

Sport Marketing
Women basketball
financing
sports revenue generation
 
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رویکردهایی نوین در مدیریت ورزشی
دوره 12، شماره 47
زمستان
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