تحلیل علی اثرگذاری مدیریت سوءاستفاده در ارزش ویژۀ برند باشگاه‌های فوتبال لیگ برتر ایران

The purpose of this study was to identify and confirm the components of abuse management in Premier League clubs and their effect on the brand equity of the clubs. The research was conducted based on a mixture method. The statistical population in the first step (qualitative), were people aware of disciplinary cases and team players and in the second step (quantitative) were fans. In the first step, using the Delphi method and within the framework of negligence, psychological and physical indicators, the components of abuse cases in the Premier League were identified and these components were confirmed through confirmatory factor analysis. In the second step, the relationship between abuse management and brand equity was addressed. The results showed that abuse management in Premier League clubs is effective on the brand equity of these clubs. The results of this study highlight the importance of correct methods of eliminating abuses in Premier League clubs, which are described in the discussion and conclusion section.