ارائه الگوی کیفی عوامل موثر بر کیفیت بخشی مدارس فوتبال با هدف جذب مشتری

Introduction: The aim of the present study was to present a qualitative model of factors affecting the quality of football schools with the aim of attracting customers.

Methods: This study is applied in terms of purpose, qualitative in nature, field in terms of data collection method, and exploratory-analytical in terms of type of research. The statistical population of the study included experts and knowledgeable and knowledgeable stakeholders in the field of football in Khorasan Razavi Province, including senior members of the provincial football board, managers of football clubs and schools, football veterans, sports management professors, and prominent football players in the province. The sampling process continued until theoretical saturation was achieved, and finally, 14 semi-structured interviews were conducted with experts. Thematic analysis method was used to analyze the data from the interviews.

Results: According to the study of theoretical foundations and interviews with experts, 59 propositions were obtained, which were divided into 9 sub-concepts in the form of two main concepts: qualitative and quantitative.

Conclusion: In a general conclusion, it should be noted that all identified components, including qualitative and quantitative factors, play a role in attracting customers to football schools; however, given that some factors are more influential, they should be primarily considered as vital components.