مطالعه تطبیقی شاخص‌های وب‌سنجی باشگاه‌های ورزشی تندرستی و تفریحی ایران و انگلستان (باشگاه‌های منتخب مورد مطالعه)

The purpose of the present study was to conduct a comparative investigation on the quality of website design of selected Iranian and English recreational and fitness sports clubs based on the web assessment index method. The present research method was descriptive and application-oriented based on the research purpose. The statistical population comprised 40 official websites of selected Iranian and English recreational and fitness sports clubs which were identified using Google Maps tools and advanced settings (specifying geographic location to search for the keywords) as well as the keyword of “private sports club” in Iran and England. The research tool included the Marincas and Woltur (2007) Web Assessment Index checklist containing 5 main indices of accessibility, navigability, speed, reliability, content, and online/offline standard software used in this method. The findings indicate that there is a significant difference at the level of (0.05) between the scores of sports clubs' websites in Iran and England based on the 100 points of web assessment of sports clubs’ websites. Also, the quality of Iranian sports clubs' websites design is assessed as 5 percent very unfavorable, 35 percent unfavorable, 35 percent average, and 25 percent favorable. While 50 percent of English sports clubs’ websites are favorable, 30 percent very favorable, 10 percent average, and 10 percent unfavorable. Ultimately, the quality of English sports clubs’ websites was by far superior to Iran’s. Therefore, to improve the quality of their websites design and customer satisfaction, Iranian sports clubs need to benefit from prevailing patterns and standards in successful English sports clubs' websites. Also, it is necessary for sports clubs’ managers and experts to participate in web design training courses in order to design and launch websites based on up-to-date standards and customers' expectations.