Explaining the Model of Development of Financial Resources in Professional Sports in Iran

Document Type : Original Article

Authors
Midia Rahmani 1
Nima Majedi 2
Mehdi Naderinasab 2
1 1. PhD student in Sports Management, Department of Physical Education and Sports Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
2 Assistant Professor of Sports Management, Department of Physical Education and Sports Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
10.22034/ntsmj.2024.2029522.1000
Abstract
The purpose of this research was to explain the model of development of financial resources in professional sports in Iran. The current research is descriptive-correlation in terms of type and applied in terms of purpose, which was carried out in the form of a survey. The statistical population of this research included managers and board members of sports federations and clubs and members of the club's economic and marketing group with several years of experience. The statistical sample was estimated based on the sufficient number for modeling in PLS software (388 people). A researcher-made questionnaire (taken from the qualitative phase) was used. Due to the non-normality of the distribution of most of the research variables (the results of the Kolmogorov-Smirnov test), Smart PLS version 4 software was used to model and measure the multiple relationships of the research variables. All hypotheses have been tested at p≥0.05 level. Based on the path analysis, it was found that commercialization and marketing directly have a positive and significant effect on the development of financial resources of professional sports in Iran. Also, the results showed that the dimension of entrepreneurship, governance and structure of professional sports has a significant effect on the development of financial resources of professional sports in Iran. . Also, the effect of big challenges on its consequences was significant. This study was trying to provide a model for the development of financial resources in professional sports in Iran; which can highlight the dimensions of the development of its financial resources and help to improve financial performance in Iran's professional sports. Therefore, it can be said that the development of small-scale financial resources can bring public attention and economic benefits to sports clubs and encourage more people to join the club and thus lead to long-term economic benefits in sports clubs.
Keywords
Financial resources
job creation
financial support
management stability
financial platforms
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