The roles and requirements of the development of competitive sports in promoting the third model of women

Document Type : Original Article

Authors
Zohre Hasani
Faezeh Kefayat
Bahram Yousefy
Department of Sports Management, Faculty of Sports Sciences, Razi University, Kermanshah, Iran.
10.22034/ntsmj.2024.2031495.1051
Abstract
Sports in Iran has experienced many changes after the revolution. In the meantime, despite many ups and downs, women's championship sports have a growing trend, and in recent years, Iranian women athletes have shined in prestigious international competitions. The purpose of this research was to investigate the roles and requirements of competitive sports in promoting the third model of femininity. The research method is qualitative. The statistical population of the research included: experts, professors and female athletes familiar with the topic of this research. In order to sample the research, the purposeful sampling method was used. The research tool was an interview that was conducted with 17 people. The validity of the research tool (interview) was examined and confirmed by expert professors. To analyze the data, the theme analysis method was used and adapted from the method proposed by Brown and Clark. The findings of this research showed that the roles of competitive sports in promoting the third model of women include thematic, scale and channel dimensions. Based on the findings of this research, we conclude that in order to fulfill these roles, considerations and requirements in the fields of explanation, policy making and implementation should be taken into consideration. Also, these main themes with connecting themes including visualization, opportunity creation and inspiration in national and international dimensions and in the form of chaste presence and success of female athletes in sports competitions are given meaning.
Keywords
Model
Promotion
Competition
Femininity
sports
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