سنجش تمایل به پرداخت هزینه شهروندان تبریز جهت حمایت از باشگاه فوتبال تراکتور

نوع مقاله : مقاله پژوهشی

نویسندگان
مرتضی دوستی 1
سعید تابش 2
علی محسنی فر 3
فرزانه حسینی 4
1 استاد، دانشکد علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
2 دانشیار، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
3 دکتری، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
4 کارشناسی ارشد، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
10.22034/ntsmj.2024.719032
چکیده
سنجش تمایل به پرداخت هزینه شهروندان تبریز جهت حمایت از باشگاه فوتبال تراکتور

چکیده
هدف از پژوهش حاضر سنجش تمایل به پرداخت شهروندان تبریز جهت حمایت از باشگاه فوتبال تراکتور می‌باشد. این پژوهش به روش توصیفی- تحلیلی و از نظر هدف جزو پژوهش‌های کاربردی می‌باشد. جامعة آماری ساکنین شهر تبریز بودند و حجم نمونه آماری با توجه به جامعه بیش از 100 هزار نفری بر اساس جدول مورگان 384 نفر تعیین شد. از طریق پرسشنامه‌ محقق ساخته، تمایل به پرداخت شهروندان تبریز برای کالاها و منافع تولیدشده توسط باشگاه فوتبال تراکتور و عوامل مؤثر بر تمایل به پرداخت شهروندان برای این باشگاه اندازه‌گیری شد. برای تجزیه و تحلیل داده‌ها از نرم‌افزارهای SPSS22 و Excel14 استفاده شد. بر اساس نتایج پژوهش، میانگین تمایل به پرداخت سالانه شهروندان برای حضور این باشگاه در رقابت‌های لیگ برتر فوتبال، قهرمانی این باشگاه در رقابت‌های لیگ برتر، قهرمانی در رقابت‌های جام حذفی، قهرمانی در رقابت‌های لیگ قهرمانان آسیا به ترتیب 24000 ، 30000، 28500 و 62000 تومان می‌باشد. میانگین تمایل به پرداخت برای خرید بلیت تماشای مسابقات در استادیوم، خرید حق پخش تلویزیونی و خرید محصولات این باشگاه به ترتیب 4000 ، 3500 و 8000 تومان می‌باشد. تمایل به پرداخت‌ شهروندان نشان می‌دهد که حضور این باشگاه در بالاترین سطوح رقابتی ورزش کشور روی جایگاه اجتماعی و رفاه آن‌ها تأثیر مثبت داشته است و شهروندان حاضرند از این باشگاه حمایت مالی انجام دهند. به مدیران باشگاه تراکتور پیشنهاد می‌گردد با در نظر گرفتن تفکیک تمایل به پرداخت بر اساس دسته‌های مختلف شهروندان، می‌توان بر اساس اولویت‌ها در حوزه مالی اقدام به جذب حمایت نمود.
کلیدواژه‌ها
تراکتور
تمایل به پرداخت
شهروندان
فوتبال

عنوان مقاله English

Measuring the willingness to pay for the citizens of Tabriz to support Tractor Football Club

نویسندگان English

Morteza Dousti 1
saeid Tabesh 2
Ali Mohsenifar 3
farzane hoseini 4
1 professor, Faculty of sport sciences. University of Mazandaran, Babolsar, Iran
2 Associate professor, Faculty of sport sciences. University of Mazandaran, Babolsar, Iran
3 PhD, Faculty of sport sciences. University of Mazandaran, Babolsar, Iran
4 Masters, Faculty of sport sciences. University of Mazandaran, Babolsar, Iran.
چکیده English

Measuring the willingness to pay for the citizens of Tabriz to support Tractor Football Club

Abstract
The purpose of this research is to measure the willingness of Tabriz citizens to pay to support Tractor Football Club. This research is descriptive-analytical and in terms of purpose, it is among applied researches. Statistical population were residents of Tabriz city and according to the population of more than 100,000 people, the statistical sample size was determined to be 384 people based on Morgan's table. Through a researcher-made questionnaire, the willingness of Tabriz citizens to pay for the goods and benefits produced by Tractor Football Club and the factors affecting citizens' willingness to pay for this club were measured. SPSS22 and Excel14 software were used for data analysis. According to the results of the research, the average willingness of citizens to pay annually for the participation of this club in the Premier League, the championship of this club in the Premier League, the championship in the FA Cup, and the championship in the Asian Champions League are 24,000, 30,000, 28,500 and 62,000 Tomans respectively. The willingness of citizens to pay shows that the presence of this club in the highest competitive levels of sports in Iran has had a positive effect on their social status and well-being and citizens are willing to support this club financially. It is suggested to the managers of the tractor club, taking into account the separation of willingness to pay based on different categories of citizens, it is possible to attract support based on priorities in the financial field.

کلیدواژه‌ها English

citizens
Football
Tractor
willingness to pay
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رویکردهایی نوین در مدیریت ورزشی
دوره 12، شماره 46 - شماره پیاپی 46
پاییز
پاییز 1403
صفحه 155-173