The Role of E-marketing in the Development of Fitness during the Coronavirus Epidemic

Document Type : Original Article

Authors
Seyed Mohsen Eslami Shahr Babaki 1
Amirhosein Monazami 2
Najaf Aghaei 3
1 senior expert in sports management, Shahid Rajaee Teacher Training University, Iran, Tehran
2 Associate Professor
3 Associate professor of Sports Management, kharazmi university, Tehran, Iran.
10.22034/ntsmj.2023.721104
Abstract
The aim of this study was to investigate the role of e-marketing in the development of fitness exercises during the Coronavirus epidemic. The research method was Descriptive-survey type and was applied in terms of purpose. The statistical population of the study consisted of customers of Tehran's fitness centers who were active virtually 800 people, the sample size was selected based on Cochran formula of at least 260 people. A researcher's questionnaire was used to collect data. Structural equations with spss software version 23 and smart-pls were used to analyze the data. According to the results of the research, five factors of social networks, websites, internet banners, internet magazines and sponsorship in the development of fitness exercise during the Corona era were identified as factors affecting e-marketing.The highest priorities were related to social networking and sponsorship activities. Finally, the pattern of factors affecting the e-marketing of coaches was designed to develop fitness exercise during the Corona era and its fit was confirmed.
Keywords
Coronavirus
e-marketing fitness
sports development
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